Strategies for Effective CSR
Broadening the narrow focus on ‘maximising shareholder benefits’ to a larger sense of social responsibility

The two- and half-day short course is intended for working professionals from CSR departments/teams with a minimum of two years of work experience in CSR.
Introduction
The two-and-a-half-day short course is designed to equip the participants with foundational perspectives and skills that are required to make CSR more effective and aligned to development goals and priorities. These include a broad understanding of the purpose of CSR, needs and challenges of the social sector and integrating the CSR policies and strategies with the organization’s values as well as the requirements of the social sector.
The origins of corporate social responsibility (CSR) in India can be found in Gandhi’s philosophy of trusteeship, which when applied to modern day corporations, goes beyond the narrow focus on ‘maximizing shareholder benefits’ to a larger sense of social responsibility. Therefore, capitalists and corporations with access to resources are now essentially seen as trustees of those resources on behalf of society. This implies that the corporations are an integral part of society and are accountable not only to their shareholders, but also to society in general. With a view to mainstream the idea of corporate citizenship and business responsibilities, Government of India introduced the Voluntary guidelines on CSR in 2009 which were refined and reframed as National Voluntary Guidelines on Social, Environmental and Economic Responsibilities of Business in 2011. Subsequently, since 01 April 2014, these guidelines were mandated under section 135 of Companies Act 2013.
Since then, India has seen a significant growth in CSR spending and as data from 2023 – 24 shows, more than 24,000 companies have spent INR 30,000 crore on CSR activities, a significant proportion of this funding going to sectors such as education, health and sanitation, environment, rural development, gender equality, etc[1].
Consequently, we are at a stage where there is both a significant need and interest in deepening CSR engagement with the social sector to support development activities that will reduce socioeconomic inequalities and contribute to inclusive growth. In this course, we seek to improve the understanding and capacity of working professionals in the CSR sector to further such goals.
The course will be delivered through a mix of participant-led discussions, case studies, group activities, group discussions and lectures. The focus will be on drawing from and building on participants’ experiences. We will invite external resource persons to conduct specific sessions.
[1] https://www.csr.gov.in/content/csr/global/master/home/home.html
On completion of the course, the participants will be able to:
- Understand the context and rationale of CSR
- Understand the approaches and key thematic areas of the social sector
- Map CSR initiatives and activities with the needs of the social sector
- Unpack the impact of CSR
- This workshop will be offered to professionals from corporate houses currently working in CSR functions/teams.
- The applicants must have a minimum of two years’ work experience in any CSR function.
- All applicants must possess a working knowledge of English.
- Azim Premji University is committed to diversity and inclusion, and we encourage participants with different genders, disabilities and social backgrounds to apply.
Certificate of participation will be issued to all participants after successful participation in all modules of the workshop.
Applications closed
Course Faculty
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Annapurna Neti
Annapurna has 20+ years of work experience covering practice, research, consulting and teaching. Her expertise is in the areas of livelihoods development, MSME, Microfinance and Financial Inclusion, and farmer producer companies. Her current research interests include urban informal livelihoods, financial inclusion, CSR and farmer producer companies. Annapurna has a PhD from Indian Institute of Management…
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Gopi Sankar G
Gopi Sankar graduated from Institute of Rural Management Anand (IRMA), Gujarat , and completed his PhD in Public Policy from Indian Institute of Management-Bangalore (IIM-Bangalore). His doctoral research focused on institutional designs for market participation and livelihood security of smallholder farmers. In 2021, for nine months, he was a Fulbright-Nehru Doctoral Research Fellow at Cornell…
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Madhuri Ramesh
Madhuri Ramesh works on nature-society interactions, inclusive conservation and nature-based livelihoods.
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Manikandan V
Manikandan is a development practitioner with more than 16 years of experience in the areas of action research, NGO governance, grant management, fundraising, planning, monitoring and evaluation (PME), and operations including finance and human resource management.
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Nazrul Haque
Nazrul completed his Master’s degree in Development from Azim Premji University, Bangalore in 2013. Prior to that he did his post graduation in Chemistry from Guwahati University and was working in the R&D team of Pfizer India Limited. He started his career as a Lecturer in National Post Graduate College, Guwahati and was a Guest…





