• Digital and performance marketing
• Social media strategy and optimisation
• Paid media and digital advertising platforms
• Marketing analytics and measurement
• Customer acquisition and conversion optimisation
• Digital transformation and growth strategy

Vinita Kumari is a digital marketing professional with over a decade of experience in designing and executing performance‑driven marketing strategies across technology, e‑commerce, and services sectors. Her work focuses on the intersection of data, digital platforms, and consumer behaviour, with an emphasis on measurable outcomes and sustainable growth.

She has worked with global organisations including Amazon, Tech Mahindra, and Borderless Access, where she led digital advertising initiatives across Google, Meta, Amazon, and LinkedIn platforms. Her professional practice has involved managing large‑scale campaigns, improving return on marketing investments, and strengthening customer acquisition strategies across domestic and international markets.

Vinita brings a strong analytical orientation to her work, combining marketing analytics, experimentation, and platform‑specific insights to inform decision‑making. She holds an MBA in Marketing and is interested in the evolving role of digital platforms in shaping markets, work, and livelihoods within the contemporary economy.