Areas of Interest & Expertise
- Brand Building
- Integrated Communications
- Public Relations
- Social Media Management
- Effective Communication for Children
- Children’s Literature
Arshdeep is a communications specialist with over 11 years of experience in non-profit communications and programme management. She specialises in crafting compelling programme and brand stories. She bridges the gap between human development principles and development communication through her work.
She has developed strategies and processes for effective communication. Arshdeep has worked with various international and national non-profit agencies, philanthropies and corporate organisations like UNICEF, PLAN India, I Say Organic, The Ideas Lab (formerly DSSC Ideas Lab) and Room to Read India.
In her last stint with Swades Foundation, she has been instrumental in driving public relations, social media strategy, and brand and fundraising campaigns.
Arshdeep holds a Masters’s degree in Human Development and Family Studies from The Maharaja Sayajirao University of Baroda, Gujarat. She graduated from Lady Irwin College, University of Delhi, with a Bachelor’s degree in Home Science, specialising in Development Communication. Arshdeep completed her Diploma in Advocacy in International Relations from the Geneva Graduate Institute (IHEID), Switzerland in 2017.