• Urban governance, civic engagement, and social impact communications
• Neuromarketing and behavioural science
• Brand positioning and strategy
• Human-AI collaboration in content creation
• Digital storytelling

Aparna Pathak is a strategic communications and marketing professional with over 14 years of experience in content strategy, corporate communications, email and social media marketing, and brand storytelling. She has worked across sectors including technology, public policy, social impact, retail, healthcare, ecommerce, fintech, manufacturing, education, and politics, helping organisations and leaders build credible, engaging, and impactful communication strategies. 

Most recently, she worked as Content Manager at Synergos Tech, where she led a multidisciplinary team managing communication and digital strategy for more than 25 Indian and international clients. Her work has included developing integrated content and social media strategies, leading internal and external corporate communications, mentoring content teams, writing scripts for digital campaigns, managing executive thought leadership, and creating and maintaining Wikipedia pages for notable public figures. 

Aparna holds an MA in English from Gujarat University and has completed the Accelerated General Management Executive Programme at IIM Ahmedabad. Her professional interests lie in strategic communications, AI-assisted content creation, leadership communication, digital storytelling, and marketing analytics. 

Outside work, she enjoys reading, browsing bookstores, writing, discovering new cafés and quiet corners of the city, listening to music, exploring ideas that shape society and the world around us, and binge-watching interesting TV series.