At the time when Saussure or Pierce were propounding and formulating their ideas about the relationship between a concept and the multiple ways they can be referred to, the world was still going through the extended effects of the industrial revolution. The world was still connecting and finding out that there could be multiple ways of referring to most concepts around us. But fast forward a hundred years and the world has changed a lot. Concepts have changed and we now live on an earth that is more connected than ever and new ‘languages’ keep cropping up once in a while. The concept of sign propounded has had a big role to play in the structure of language, at least from a theoretical point of view. The idea of sign has evolved over time and this paper presents a discussion of the relationships between signifiers and signifieds.