Exploring Urban Perceptions Around Freshness of Vegetables
Seema Purushothaman, Vidya Sadashiva and Anjali V Raj, in Ideas for India, contend that a relationship of trust between producers and consumers can enable convergence of quality, nutrition and food safety in farm produce.
Seema Purushothaman is a faculty member at Azim Premji University, Bengaluru. Her work involves empirical, conceptual and action research.
Vidya Puttur Sadashiva is working as a Research and Project Associate at Azim Premji University, Bengaluru.
Anjali V Raj is a natural science researcher who is currently working as a Senior Research Fellow at Azim Premji University, Bengaluru.