Research Associate for Social Media Project
We invite applications for the position of Research Associate to work on a project Social-media use, Identity and Mental Health Vulnerability among Indian adolescents.
Social-media use, Identity and Mental Health Vulnerability among Indian adolescents
Over the past decade, social media has emerged as one of the most influential arenas in which young people in India negotiate identity, belonging, and self-expression. Platforms such as Instagram, YouTube, WhatsApp, and newer short-video apps have become not only channels for communication but also spaces where norms, aspirations, and cultural affiliations are continuously ‘performed’ and redefined. A systematic study of social media and identity formation among India’s youth is essential to understand these dynamics, anticipate potential risks, and examine the effects on youth mental health and civic engagement. Such research will provide critical insights for educators, policymakers, and technology designers alike. Hence, this study explores how social media behaviours (platforms, usage, post content, and engagement) shape identity formation, mental health vulnerability, cognition and ideological alignment among Indian youth aged 15 – 25.
Responsibilities:
● Comprehensive review of the project-related literature.
● Assist in designing and administering surveys, interviews, and classroom observations.
● Analyze qualitative and quantitative data using appropriate research tools.
● Maintain accurate records, research documentation, and ethical compliance.
● Coordinate logistics for fieldwork.
● Preparation of manuscripts based on the findings of the study.
- Master’s degree in Psychology/Social Science or related disciplines from a recognized university.
- Prior work experience on research projects, including conducting surveys, interviews, and focus groups.
- Strong analytical and writing skills with experience in qualitative and quantitative research methods preferred.
- Willingness to travel for field data collection.
Please email the following documents to indulekha.guha@apu.edu.in copying sandhya.basu@apu.edu.in with the subject line ‘Application for the Research Associate for Social Media Project’.
- Cover Letter
- Curriculum Vitae
- A sample of academic writing/published research paper (if applicable)
Information Summary Sheet