Improving the rate of saving was a major objective of our five-year plans. But this required persuasion through public outreach as our planners worked within a democratic setting.
The government launched a multi-pronged campaign to promote savings through commemorative stamps, commemorative coins and advertisements on postal stationery, among other media.
By the mid-1960s, food shortage and rapid population growth emerged as other major concerns. This was followed by a confluence of the propaganda on savings, the Green Revolution, and family planning in the 1970s and 1980s.
This exhibition puts together material on the promotion of savings between 1948 and 2001.