Srinivas SV

Areas of Interest & Expertise

  • Literary Studies
  • Film and Media Studies
  • Langauge Politics
  • Indian Cinema
  • Mass Culture
  • Stars and Fandom


Srinivas(S V as he fondly called as) is a faculty with the School of Arts and Sciences.

Srinivas taught English at St. Francis College, Secunderabad and Arunachal University (now Rajiv Gandhi University), Itanagar, before joining Centre for the Study of Culture and Society (CSCS), Bangalore in 1998. Over the next 16 years, while his primary affiliation was with CSCS, he held visiting appointments in National University of Singapore, Hokkaido University, Georgetown University, Washington DC, Indian Institute of Science and University of Hyderabad. 

At CSCS, he became the coordinator of the Centre’s Culture Industries and Diversity in Asia (CIDASIA) research programme in 2006. CIDASIA worked in partnership with NGOs, universities and donor agencies in India and abroad. He has taught students from different disciplinary backgrounds at the undergraduate, Master’s and PhD levels. He was also a member of the Centre’s Educational Initiative Programme which designed, taught and supervised the teaching of courses on cultural theory at undergraduate institutions and universities. His research explores the complex linkages between popular culture and mass politics.


Publication and Writing

Srinivas has published papers on cinema, mass consumption and politics in Indian and international academic journals. He has also published op-ed and opinion pieces in newspapers and magazines including The Indian Express, The Caravan and Frontline. He is the author of two books: Megastar (Oxford University Press, 2009) and Politics as Performance (Permanent Black, 2013).